Posted by admin | Posted in General | Posted on 11-04-2013
In the world of internet marketing, SEO plays an integral role. Whether it’s for an ecommerce platform or online portfolio, it’s one element that can make or break your business.
When it comes to web design, SEO remains an important factor. While many web designers can’t still seem to see eye-to-eye with it, there are ways to get a bit of enlightenment.
So if you want your web design and SEO efforts to bring you better business, here are some things you should know.
1. Forget about using Flash.
The beauty of these two is that it still allows you to utilize those fancy effects but at the same time, gives you a better shot at your search engine rank.
2. External Java and CSS scripts.
Crawlers are quick to scan through websites. This is why it’s important that you keep all the significant elements as close to each other as possible.
When it comes to your scripts, you need to put them outside of the HTML document. Failure to do so makes crawling slower, which can end up with your content not being assessed properly.
3. Get familiar with keywords.
Keywords are the cornerstone of SEO. Even if web design is more inclined in aesthetics, layout and navigation, it’s critical that you also know about keywords and their proper use.
With the title and metatags, incorporate just enough keywords for it to make sense, not to appear as spam.
4. Clean up your site’s URL’s.
URL’s also play an important role in the realm of SEO. For instance, search engines will give higher regard to “www.example.com/birthday-cake-samples” than “www.example.com/#1240F58N”.
So make use of a CMS platform that can let you customize and personalize your URL’s in such a way that they are specific, clean and well, makes sense to search engines.
5. Move the important content above the fold.
Crawlers don’t take their time in studying each website. That’s why as web designers, it’s necessary for you to know the placement of your content in order for these crawlers to quickly see what your page is all about.
One effective strategy is to move up the important content above the fold. This means placing your company’s logo, headers, titles and menu tabs on that area for crawlers to see.
6. Always use alt tags for images.
The thing about images is that crawlers cannot assess them without the use of alt tags. This is why it’s imperative for all your images to have such code. Moreover, when users do an Image Search, it’s more likely that they will stumble upon images that have alt tags in it since search engines give them higher priority.
Think about it. It would be such a waste to have beautiful images added to your website if the search engines can’t make sense of it.
If you think SEO only matters to content, then it’s high time you think again. SEO is just as much as an impetus to web design as well. So make sure you incorporate these tips to give your website a better online standing.
Webcada is a web design singapore company whom understand SEO & Web Design very well.